Data Privacy Policy

How we collect, use, and protect your personal information

Last updated: 15 January 2026

Introduction

alphanovaex AS ("we", "our", or "us") is committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website, services, or interact with us in any way.

As a company registered in Denmark (CVR36985214) and operating across the European Union, we comply with the General Data Protection Regulation (GDPR) and other applicable privacy laws. We act as the data controller for the personal information we collect about you.

Data Controller Information

alphanovaex AS is the data controller responsible for your personal data. You can contact us regarding any privacy matters:

Data Collection

We collect personal data when you interact with our services, visit our website, or contact us. The data we collect includes information you provide directly to us and information automatically collected through your use of our services.

Personal information we may collect includes:

  • Contact details (name, email address, phone number, company name)
  • Communication records (messages, support requests, consultation notes)
  • Technical information (IP address, browser type, device information)
  • Website usage data (pages visited, time spent, interaction patterns)
  • Business information (restaurant details, operational requirements)
  • Payment information (billing details, transaction records)

How We Use Your Information

We use your personal data for legitimate business purposes and only where we have a lawful basis to do so. The primary ways we use of your data include providing our kitchen analytics services, responding to your inquiries, and improving our offerings to better serve restaurants across the EU.

Specific purposes include:

  • Providing and managing our kitchen analytics services
  • Responding to inquiries and providing customer support
  • Processing payments and managing billing
  • Improving our services and developing new features
  • Sending service updates and important communications
  • Complying with legal obligations and regulatory requirements
  • Marketing our services (with your consent where required)
  • Protecting against fraud and ensuring security

Legal Basis for Processing

Under GDPR, we process your personal data based on the following legal grounds:

  • Contract performance: Processing necessary for providing our services
  • Legitimate interests: Improving services, security, and business operations
  • Consent: Marketing communications and optional features
  • Legal obligation: Compliance with applicable laws and regulations

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about our use of cookies, please see our Cookie Policy.

Data Sharing and Disclosure

We do not sell your personal data to third parties. We may share your information with trusted service providers who assist us in operating our business, such as:

  • Cloud hosting and data storage providers
  • Analytics and marketing platforms
  • Payment processing services
  • Customer support tools
  • Legal and professional advisors

We may also disclose your information when required by law or to protect our rights and interests.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected or as required by law. Retention periods vary depending on the type of data and our relationship with you.

Typical retention periods include:

  • Contact inquiries: 3 years from last contact
  • Customer data: Duration of service plus 7 years for accounting purposes
  • Website analytics: 26 months
  • Marketing data: Until consent is withdrawn

Your Rights

Under GDPR, you have several rights regarding your personal data:

  • Right of access: Request copies of your personal data
  • Right to rectification: Request correction of inaccurate data
  • Right to erasure: Request deletion of your data in certain circumstances
  • Right to restrict processing: Request limitation of data processing
  • Right to data portability: Request transfer of your data
  • Right to object: Object to certain types of processing
  • Right to withdraw consent: Withdraw consent for consent-based processing

To exercise any of these rights, please contact us at privacy@alphanovaex.world. We will respond to your request within one month.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Regular security assessments and monitoring
  • Access controls and staff training
  • Secure data centres and backup systems
  • Incident response procedures

International Data Transfers

Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA). When we transfer data internationally, we ensure appropriate safeguards are in place, such as adequacy decisions or standard contractual clauses.

Children's Privacy

Our services are not directed to children under 16 years of age. We do not knowingly collect personal data from children under 16. If you believe we have collected information from a child under 16, please contact us immediately.

Contact Information

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

You also have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet) if you believe we have not handled your personal data in accordance with applicable law.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will notify you of any material changes by posting the updated policy on our website and updating the "last updated" date. We encourage you to review this policy periodically.

Supervisory Authority

If you have concerns about how we handle your personal data, you may contact the Danish Data Protection Agency:

  • Website: datatilsynet.dk
  • Email: dt@datatilsynet.dk
  • Phone: +45 33 19 32 00